Serviced apartment specialist, House of Fisher, has reinforced positive market reports from The Association of Serviced Apartments (ASAP) and confirmed that the last few months have seen a further rise in demand for accommodation.

ASAP recently released figures showing that 2011 started extremely positively for the serviced apartment sector, with average UK occupancy rates standing at 71% for the first quarter of the year. The figures reflect the ongoing rise of this sector, driven by consumer demand for hotel alternatives. House of Fisher’s Managing Director, Carol Harwood, suggests that the serviced apartment accommodation model delivers the flexibility today’s leisure and business travellers need to enjoy the best value from their stay. Carol explains: “ASAP’s figures are evidence of what we already know here at House of Fisher; that more and more people are now aware of the many advantages presented by serviced apartments and that, increasingly, they are choosing to stay with us in preference to hotels.”

Serviced apartments offer guests a new approach to staying away, presenting them with a ‘home from home’ environment that is often more flexible and convenient than a hotel. House of Fisher presents a wide range of modern studio, one and two-bedroom apartments throughout the Thames Valley. Visitors to Reading, Bracknell, Maidenhead and Basingstoke can choose from conveniently located and well connected apartments close to popular local amenities and attractions. Plus, with direct links into London and other major cities, House of Fisher serviced apartments are ideal for business and leisure travellers alike.