ASAP revealed that in 2010, overall serviced apartment occupancy in the UK stood at 76%, up 4% on the previous year. Meanwhile, the sector also expanded into many secondary cities in the UK. According to House of Fisher Managing Director, John Fisher, this development signals a change to the UK's traditional accommodation model. He explains: "The continual growth of the serviced apartment sector, even during economic downturns, is evidence of business and leisure travellers' demand for a more flexible approach to serviced accommodation. While hotels will always be in demand, serviced apartments are fast being recognised for the multitude of benefits they offer over more traditional accommodation models."

John continues: "For example, here at House of Fisher our serviced apartments and apart-hotels embrace a wide range of modern studios, one and two-bedroom apartments in highly central locations close to diverse amenities and well connected by excellent travel links. On top of this, and what really sets us apart from hotels, the inherent flexibility of our apartments means that our guests have far more independence, flexibility, value and choice. Guests can stay in and entertain friends from a fully equipped kitchen, wash their own clothes at midnight or breakfast at the crack of dawn - it's their choice. And while our apartments are often more affordable, we still offer all the perks you might expect in a hotel, from a housekeeping service through to central locations. ASAP's statistics are no surprise and we're certainly seeing them reflected across the Thames Valley."

House of Fisher offers a wide range of serviced accommodation throughout the Thames Valley, offering apartments to business and leisure travellers who wish to live and relax as they would in their own home. The region's leading serviced accommodation specialist, House of Fisher is also part of TA Fisher, a privately-owned property development company with over 100 years of business experience. This backing provides a solid foundation for business growth, and House of Fisher continues to expand its portfolio of serviced apartments and aparthotels throughout the Thames Valley.